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The Power Struggle For CNN Shows How Flawed US Media Has Become.

Late Thursday, amid swirling speculation concerning the Brown University gunman, the network's Kaitlan Collins posted on social media, noting the confusion and pointing viewers to her channel's 9pm newscast.

While the network is hardly a flawless news source, her message rang true for numerous observers. It is one of the outlets where you can find fact-based and largely trustworthy reporting – particularly during fast-moving events like the one taking place in the vicinity of a New Hampshire storage facility.

A Vulnerable Position During a High-Stakes Tug-of-War

But the news network, now 45 years old, finds itself in a uncertain position as two giant media corporations battle over ownership of its corporate owner, Warner Bros Discovery.

No matter the result, the fate of CNN has become part of a high-risk game of corporate ownership, instead of as a question of what benefits the information-seeking public.

“Here is one more case of the profound systemic issues with roots in decades of policy decisions,” noted Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the University of Pennsylvania.

The speculation about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a broader point.

“It gets presented as a financial tale with key players as the protagonists, but there is scant discussion of the common good,” Pickard said.

A Further Layer: Political Influence

This situation is complicated by Donald Trump’s longstanding stance about a network he has frequently denounced as perhaps his main “fake news” foe.

Think back to the shouts of “CNN sucks!” at Trump's rallies, his administration's retaliatory withdrawal of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.

Trump now asserts that the network requires new ownership. You can read that as ownership that will insulate him from journalistic oversight. That is one reason why he appears to come down on the side of Paramount Skydance, which has made a unsolicited offer.

Trump has reason to like that company more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently placed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the top editor of that historic news network.

An Outcome of Continued Turmoil

Notably, if Netflix prevails, CNN and other cable outlets would first be spun off into a separate entity. This might be a relief to many at the network, but it’s hardly a guarantee of stability. That arrangement could set up CNN for a future sale. It never ends.

If you ask Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The influential voice of big tech’s dominance wrote recently that anti-trust laws should disallow both deals.

“Both acquisition attempts would be detrimental to the country, and both should be contested by regulators,” Wu recently wrote.

The Bigger Challenge and a Way Ahead

Whatever happens regarding CNN, the underlying crisis remains.

“Our current system is a highly system hostile to democracy, but we must resist learned helplessness,” Pickard said. Regulatory choices – dating back to the 1930s and 1940s – helped to create this hyper-commercialized monster, and new policy decisions can tackle it.

Will that happen in an era where the top communications regulator won’t even affirm that the agency is independent? Change is very unlikely now, but that doesn’t mean it will be impossible forever.

Policies that strengthen independent news organizations, bolster local journalism, fund public media, and prevent the accumulation of media power in too few hands are not only possible – they are necessary for a functioning democracy.

In the world of media ownership, larger is not superior. And news organizations including CNN must not be pieces in the most recent merger game.

About the author

Anthony Wang

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and innovation trends.

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